Predictably Irrational

I am currently reading a most thought provoking book called Predictably Irrational, by Dan Ariely. He is a professor at MIT if I remember correctly. He crosses into Behavioral Finance and all things psychological as they affect the market place, i.e. mainly from a consumers point of view.

This is a highly entertaining book, and certainly provides one with some remarkable insights into the complexity of the human mind. Especially when aroused or subject to stimulation.

The number of books coming out with terrific insights is quite fantastic, the only problem I have with a lot of these books, in fact most of them is that they alert us to the problem but so few of them offer solutions how to counteract the innate drives of the human decision making brain.

I look forward to doing some work in this regard that works to counteract these strong forces that seem to work counter intuitively and cause us more harm in a financial context.